08.04.13: Mkt: First Speaking Unit finished

WHY DO PEOPLE BUY BRANDS?

BECASUSE PEOPLE NEED TO BUY PRODUCTS THAT THE BRAND OFFER

IN ADDITION TO THIS, BRANDS OFFER REALIABE PRODUCTS

PEOPLE TRUST BRANDS

PEOPLE SHOW THEIR  SOCIAL STATUS

BRANDS SHOWS SOCIAL STATUS

BRANDS ALLOWS YOU TO IDENTIFY AS A MEMBER OF A SOCIAL GROUP

BRANDS MAKE ADVERTISEMENTS THAT CONVICE US TO BUY THEM

BRANDS CAN BE SYNONYM OF QUALITY

Why do you think some people dislike brands?

-         BECAUSE THEY THINK THAT THEY WOULD BE A MEMBER OF A GROUP

-         BECAUSE BRAND PRODUCTS ARE MORE EXPENSIVE AND TOP OF THE RANGE

-         BECAUSE SOME PEOPLE HAVE HAD BAD EXPERIENCES WITH A BRAND

-         BRANDS DOESN’T ALWAYS MEAN VALUE FOR MONEY AND YOU CAN FIND PRODUCTS WITH SIMILAR CHARACTERISTICS WITH A CHEAPER PRIZE. A BETTER VALUE FOR MONEY

Marca blanca = generic brand

3. How loyal are you to the brands you have chosen?

It depends on the product. I buy Coca-cola becase I don’t like other brands

Whenever I buy clothes, I go to Zara, Strav… (Inditex group)

You always buy Delta brands because the is the coffee that I like most

I’m not loyal to any brand. I buy the cheapest

Although generic brands are cheaper and may offer good quality, is it not always fair to just copy a product of another brand.