05.04.13. Marketing. Brands

VALUE FOR MONEY	Levi jeans are value for money because I pay 90€ but I can use them for more that 5 years A BMW car is value for money because you can drive it for more that 1,000,000
Luxurious	De lujo
Top of the range	Loewe tv sets are the top of the range
Reliable	Audi cars are reliable Apple computers are more reliable then Windows Computers
Cool	Guay
Inexpensive	Kia cars are inexpensive HP computers are inexpensive
Fashionable	De moda
Stylish	estilo

Marlboro

Samsung

Mercedes

General Electric

Intel

IBM

Microsoft

Coca-cola

McDonald’s

Disney

Questions for Monday:
1. Why do people buy brands?
2. Why do you think some people dislike brands?
3. How loyal are you to the brands you have chosen?
For example, when you buy jeans, do you always buy Levi's?