MKT: penúltimo tema para examen oral

COMMON EXPRESSIONS IN A SHOP

Shop assistant	Good morning, Can I help you?
Kate	Yes, I’d like a shirt
Shop assistant	What colour would you like?
Kate	I’d like a blue shirt
Shop assistant	And what size?
Kate	I’d like a medium size shirt
Shop assistant	The fitting room is right there
Kate	How much is it?
Shop assistant	It’s 20 euros
Shop assistant	How would you like to pay?
Kate	I’d like to pay in cash
Kate	Thank you
Shp assistant	Thank you. Have a nice day

Mkt: 03.05.13

1. How often do you buy something new?	a)      only when you need it b)      when you have enough money c)      every week
2. You are given €400 for your birthday. What do you do?	a)      Put it in your bank account until you decide what to do with it b)      Keep it in your bedroom and spend it little by little c)      Go out and spend it immediately
3. If you had a credit card, what would you do?	a)      Use it only when you had money in your account b)      Never use it, you only use cash c)      Use it to buy whatever you wanted
4. You really need a pair of shoes, what do you do?	a)      Compare prices and choose the best value for money b)      Buy the cheapest, they’re only shoes c)      Buy the most expensive, they are the most fashionable
5. If you went to a country with a different currency, would you	a)      find out the exchange rate and calculate the prices of things before you buy b)      spend all the money you’ve change c)      think ‘pounds, euros, dollars- what does it matter? They are the same
6. What do you think of fair trade shops?	a)      They are a good way to help the poorer countries b)      They are a good  idea but you’ve never been in one c)      Fair trade shops? What are they?
7. Your friends have bought the latest mobile phone. Yours still works perfectly. Do you	a)      continue using your mobile phone and not worry about it? b)      Ask for a new phone for your next birthday? c)      Tell your parents/boyfriend you need a new mobile NOW?
8. You’re thinking of getting a new computer. Do you…	a)      buy one with enough memory to do everything you need? b)      Buy a second-hand one? It’s probably good enough c)      Buy the best? Computers go out of date so quickly
9. Where you were younger, what used to happen?	a)      you were given presents only on special occasions b)      Your parents bought you new things when you needed them c)      You parents always bought you everything you wanted

MKT: 26.04

HOW’S LIFE?
Frustrated
Puzzled	Confundido
Concerned	Preocupado
Worried	Preocupado
Pleased	Contento por algo (más profundo que happy)
Relieved	Aliviado
Over the moon	Super contento
Unhappy	Infeliz
Tired	Cansado
Excited	Nervioso por algo bueno
Nervous	Nervioso
Appointments	Cita
Surgery	Consulta / clínica
Very few people	Muy poquita
Extra-hours	Horas extra
Affecting her relationship with Mark	Afectando la relación con Mark

Secretariado: 26 abril: Brands

BRANDS

VALUE FOR MONEY	Refers to a product which is expensive but it lasts a lot of time.
LUXURIOUS	It something that shows that you have money (jewelry). Show-off
TIMELESS	Something that remains in people’s likes
WELL-MADE	Something which is well-design and prepare to satisfy people
TOP OF THE RANGE	The best of a range
COOL	Something that you simple like
RELIABLE	Something that you can trust (appliances, cars, computers…)
STYLISH	Is a unique feature that something has
FASHIONABLE	Something frequently used for a period of time.
SEXY	Something designed to appeal a man or woman

MARLBORO

APPLE

MERCEDES

INTEL

DISNEY

MCDONALDS

COCA-COLA

MICROSOFT

Secretariado: 23.04

PENSAMIENTOS SUBORDINADOS:

An I-pad is an extraordinary device; however, it is not affordable for me at the moment. Although I think it will be one of the first things I will buy when I start to work. I can use an I-pad to complete exercises while I travel by bus, whereas I can’t use my I-pad to complete exercise while I’m driving. When I will have sons I will give them my Ipad so that they can use it and learn with it. An I-pad is good for children not only because it is easy to use but also because is highly-interactive and sturdy.

MKT: 23.04

SCENARIO:

1)      Production cost are rather expensive in developed countries

2)      We in developed countries are going through a period of aggressive consume

3)      In countries of Africa or Asia, there aren’t any control about labour

SWEAT SHOP = FACTORY WHERE PEOPLE INCLUDING CHILDREN EARN VERY LITTLE MONEY FOR LONG HOURS OF LABOUR

BIG COMPANIES WILL NEED TO BECOME MORE ETHICAL, BECAUSE THE NUMBER OF ETHICAL SHOPPERS IS GROWING AND GROWING

MORE DIFFICULT AND MORE DIFFICULT

PRODUCTION  HAS MOVED TO THE EAST, WHICH IS A PROBLEM FOR US BECAUSE NOW WE WILL HAVE TO FOCUS IN THE PRODUCTION OF TECHNOLOGICAL PRODUCTS.

Marketing: 22.04.2013

SWEAT SHOP = FACTORIES WHERE PEOPLE, INCLUDING YOUNG CHILDREN, WORK LONG HOURS IN DANGEROUS CONDITIONS AND EARN VERY LITTLE FOR THEIR MONEY

PRODUCTION COSTS = COSTES PRODUCTOS

‘MUST-HAVE’

NIÑO EN MADRID

ETHICAL SHOPPERS

BALAY

PRODUCERS

ETHICAL CONSUMERISM

I WANT IT NOW!

PAST AND PRESENT

THE REAL WORLD

I WANT IT NOW!

REAL WORLD

ETHICAL CONSUMERS