MKT: 26.04

HOW’S LIFE?
Frustrated
Puzzled	Confundido
Concerned	Preocupado
Worried	Preocupado
Pleased	Contento por algo (más profundo que happy)
Relieved	Aliviado
Over the moon	Super contento
Unhappy	Infeliz
Tired	Cansado
Excited	Nervioso por algo bueno
Nervous	Nervioso
Appointments	Cita
Surgery	Consulta / clínica
Very few people	Muy poquita
Extra-hours	Horas extra
Affecting her relationship with Mark	Afectando la relación con Mark

Secretariado: 26 abril: Brands

BRANDS

VALUE FOR MONEY	Refers to a product which is expensive but it lasts a lot of time.
LUXURIOUS	It something that shows that you have money (jewelry). Show-off
TIMELESS	Something that remains in people’s likes
WELL-MADE	Something which is well-design and prepare to satisfy people
TOP OF THE RANGE	The best of a range
COOL	Something that you simple like
RELIABLE	Something that you can trust (appliances, cars, computers…)
STYLISH	Is a unique feature that something has
FASHIONABLE	Something frequently used for a period of time.
SEXY	Something designed to appeal a man or woman

MARLBORO

APPLE

MERCEDES

INTEL

DISNEY

MCDONALDS

COCA-COLA

MICROSOFT

Secretariado: 23.04

PENSAMIENTOS SUBORDINADOS:

An I-pad is an extraordinary device; however, it is not affordable for me at the moment. Although I think it will be one of the first things I will buy when I start to work. I can use an I-pad to complete exercises while I travel by bus, whereas I can’t use my I-pad to complete exercise while I’m driving. When I will have sons I will give them my Ipad so that they can use it and learn with it. An I-pad is good for children not only because it is easy to use but also because is highly-interactive and sturdy.

MKT: 23.04

SCENARIO:

1)      Production cost are rather expensive in developed countries

2)      We in developed countries are going through a period of aggressive consume

3)      In countries of Africa or Asia, there aren’t any control about labour

SWEAT SHOP = FACTORY WHERE PEOPLE INCLUDING CHILDREN EARN VERY LITTLE MONEY FOR LONG HOURS OF LABOUR

BIG COMPANIES WILL NEED TO BECOME MORE ETHICAL, BECAUSE THE NUMBER OF ETHICAL SHOPPERS IS GROWING AND GROWING

MORE DIFFICULT AND MORE DIFFICULT

PRODUCTION  HAS MOVED TO THE EAST, WHICH IS A PROBLEM FOR US BECAUSE NOW WE WILL HAVE TO FOCUS IN THE PRODUCTION OF TECHNOLOGICAL PRODUCTS.

Marketing: 22.04.2013

SWEAT SHOP = FACTORIES WHERE PEOPLE, INCLUDING YOUNG CHILDREN, WORK LONG HOURS IN DANGEROUS CONDITIONS AND EARN VERY LITTLE FOR THEIR MONEY

PRODUCTION COSTS = COSTES PRODUCTOS

‘MUST-HAVE’

NIÑO EN MADRID

ETHICAL SHOPPERS

BALAY

PRODUCERS

ETHICAL CONSUMERISM

I WANT IT NOW!

PAST AND PRESENT

THE REAL WORLD

I WANT IT NOW!

REAL WORLD

ETHICAL CONSUMERS

Secretariado: 18.04.2013

DIGEST ABOUT AN ENTERPRENEUR FROM BADAJOZ

SET UP = MONTAR UN NEGOCIO

IN ______________ HE SET UP PAPIROS  (FIRST ONLINE SPANISH BOOKSHOP)

CO-FOUNDER

I CO-FOUND A COMPANY…

I WAS ALMOST BROKEN

CLOSE DOWN

HIS EXPERIENCE AS ENTERPRENEUR STARTED IN

THEN = LUEGO

……………..

he started as a; however,      , then… in 1999; nowadays; presently

15.04-13. Marketing

Right this way, Ms. Romero this is your cabin	Por aquí, Srt. Romero. Este es su camarote
It looks great	Uy! Qué bonito
Bathtub with a shower overhead	Bañera con la ducha ahí arriba
Sitting area	La salita
I won’t have much time for TV. I’m here to work	No voy a tener tiempo para ver la tele. I’m here to work
You mean, you aren’t on vacation	Quieres decir que no estás de vacas...?
That’s a pity	Qué pena
I hope you enjoy it	Espero que lo disfrutes
I’m looking forward to it	Estoy deseando que empiece
Queen-size bed	Cama de dos por dos
Coffe table	Mesita
Writing desk	Escritorio
Walk-in closet	Vestidor
DVD-Player	DVD
Armchairs	Sillones
Picture window	Ventana panorámica
Balcony	Terraza
Internet connection	Conexión a internet